What is it about products that change the world? Where is that secret recipe hidden? Immense brand love, exponentially growing sales and almost free word-of-mouth marketing – where is the “Entrepreneur’s manual” for that? The thing is, if it was as straight-forward as reading the final chapter of a book, humanity would be living a much better life right now. And, in all fairness, there are many things to improve to the benefit of all living beings.