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One of the Most Important Elements of Your Business CONTENT - Larisa B. Miller

One of the Most Important Elements of Your Business: CONTENT – Larisa B. Miller

An entrepreneur is strong, brave and determined. The entrepreneur has to take risks, make difficult decisions, and anticipate the future while, at times, simply managing to get through today.


There are sleepless nights, anxiety and frustrations, balanced with fulfillment, gratification and immense pride. There is nothing more rewarding than starting, learning, nurturing and growing your own business. For the ups and downs, achievements and set-backs, moments of pride and moments of doubt, the entrepreneur is the nucleus of the future.

The business of the future will belong to the entrepreneur and small business owner, and not the large multinational, as it was in eras past.

The innovation, collaboration and economic acceleration will be driven at a more grassroots level, with small business being better equipped to pivot and navigate the systemic challenges than will the larger businesses-of-scale. A bicycle turns easier and more quickly than a bus. In 2020, the year hijacked by COVID-19, we were forced to utilize connectivity to expand our marketplace.

Our business community, which was once the physical proximity around where we live, is now a global marketplace. And now,An entrepreneur is strong, brave and determined. The entrepreneur has to take risks, make difficult decisions, and anticipate the future while, at times, simply managing to get through today.


There are sleepless nights, anxiety and frustrations, balanced with fulfillment, gratification and immense pride. There is nothing more rewarding than starting, learning, nurturing and growing your own business. For the ups and downs, achievements and set-backs, moments of pride and moments of doubt, the entrepreneur is the nucleus of the future.

The business of the future will belong to the entrepreneur and small business owner, and not the large multinational, as it was in eras past.

The innovation, collaboration and economic acceleration will be driven at a more grassroots level, with small business being better equipped to pivot and navigate the systemic challenges than will the larger businesses-of-scale. A bicycle turns easier and more quickly than a bus. In 2020, the year hijacked by COVID-19, we were forced to utilize connectivity to expand our marketplace.


Our business community, which was once the physical proximity around where we live, is now a global marketplace. And now, more than ever, we are reminded that content is king.
With so many considerations on the daily to-do list, too often, content becomes just another box to check. We put something up on social media and call it a day. This thought process needs a significant adjustment, as content MUST be elevated on the priority list.


The content you share with the world sets that tone for your business amongst competitors. In this instant gratification world, where the audience has an ever-decreasing attention span, each drip of content must radiate maximum value.

Your content cannot be an afterthought or treated as just another task to get done, it MUST be respected as the most critical propellant to business success. You have approximately 3 seconds to capture the attention of the audience. Your content must be visually appealing, informative, and unique, standing out in a crowded field of competitors.


Who sees your content? Everyone. Potential investors, customers, stakeholders and prospective employees. The community you serve forms their opinion of your ethics, value and worth based on how you represent yourself through your content.

Solid, well-developed content allows you to own your marketing space, rather than simply borrowing it from competitors. You will realize greater SEO (search engine optimization), as search engines love to reward solid, unique and regular content. And when people see your content, in a split second, they will form an opinion about your brand.

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One of the Most Important Elements of Your Business CONTENT - Larisa B. Miller


Larisa B. Miller

CEO, Phoenix Global LLC / Exec Vice President, STP Capital Award-winning International Keynote Speaker / Exec Director, Global Chamber of Business Leaders