Born in Barcelona and shaped by a global outlook, the journey unfolds from early roots in marketing to meaningful collaborations across Europe, Asia, and the Middle East. With a focus on cultural diplomacy, international strategy, and human connection, the narrative explores how trust, empathy, and long-term vision are the real drivers of global cooperation.
From elevating Oman’s presence in Spain to fostering multilateral partnerships, each initiative reflects a belief in purpose over promotion, dialogue over display. It’s a story of bridges built across borders—carefully, patiently, and authentically—where shared values and quiet persistence become the foundation for lasting impact.
A Global Mindset Starts at Home
I was born and raised in Barcelona, a city that naturally opens windows to the world. Surrounded by a rich mix of history, languages, and global visitors, I grew up with an instinctive curiosity for cultures beyond my own. I didn’t know it at the time, but this would become the driving force of my professional journey.
As I advanced in my academic and business path, I found myself increasingly drawn to the spaces where local meets global — where communication, strategy, and understanding come together to build lasting connections. For me, international business has never just been about trade or numbers. It’s about people, values, and the vision we share across borders.
This mindset led me to collaborate with institutions, governments, and companies on projects that go far beyond contracts — initiatives that connect ideas, build trust, and generate long-term value. The story I share in these pages is one of bridges: built not only between continents, but between disciplines, cultures, and people.
From Marketing to Multilateral Relations
My early professional years were rooted in business development and commercial strategy. With a strong academic foundation in marketing and a passion for communication, I started by helping companies understand their audiences, position their brands, and enter new markets with confidence.
For several years, I worked across Spain, supporting both public institutions and private enterprises. This experience gradually expanded into European-level projects, where I advised on strategic positioning, branding, and cross-cultural communication. I also had the opportunity to build professional ties with Japan and South Korea, which opened my perspective to yet another dimension of global interaction — one that values patience, long-term vision, and deep mutual respect.
In parallel, I developed my own business lines and created my own brand, through which I offer consulting services in international strategy, global branding, tourism development, cultural diplomacy, and institutional relations. My work spans from helping destinations and institutions position themselves globally, to supporting product brands and family businesses as they navigate international growth. This has allowed me to maintain both an entrepreneurial perspective and an institutional one, combining agility with long-term impact.
Over time, my focus extended to the Middle East — particularly to the Sultanate of Oman, where I’ve been involved in various high-impact initiatives. I’ve also collaborated with other countries in the Gulf region, working at the intersection of business, culture, health, and education.
What has stayed with me most, beyond any strategy or project, is the human richness of working across languages, identities, and ways of seeing the world. There is something deeply humbling and transformative about building trust with someone whose cultural codes are different from yours. It requires listening without assumptions, adapting with empathy, and allowing yourself to be changed by the encounter. These are not just professional skills — they are life lessons. And they are, in many ways, the most valuable part of the journey.
Discovering Oman: A Mission Beyond Business
My collaboration with the Sultanate of Oman began unexpectedly — not through a formal project or commercial interest, but through a genuine human connection. After learning more about the country, its deep cultural roots, and especially its people, I felt something beyond admiration: a sense of responsibility. I realized how little was known about Oman in Spain and in Catalonia, and how much the country had to offer — not just in economic or touristic terms, but in values, vision, and authenticity.
Over the past three years, I’ve been working from Barcelona with a clear objective: to build awareness of Oman and to open new doors for collaboration between our regions. It’s a task that goes far beyond promotion. It’s about telling a story — a true story — of a country that combines tradition and modernity with quiet strength and dignity.
Through different initiatives, I’ve supported the visibility of Oman in cultural, academic, economic, and institutional settings. From promoting Omani participation in international fairs and tourism platforms, to fostering dialogue with universities, business associations, and cultural institutions in Catalonia, every action has been grounded in mutual respect and long-term perspective.
What makes Oman exceptional is not only its stunning landscapes or its strategic location — it is the character of its people: generous, wise, and forward-looking. There is a spirit of peaceful coexistence, of respect for heritage, and of openness to learning from others that is both admirable and inspiring. These values, often overlooked in today’s fast-paced world, are Oman’s true strength — and part of what motivates me to keep building bridges with them.
Building Bridges: Projects with Purpose
As my collaboration with Oman evolved, I realized that visibility alone was not enough — it needed to be translated into action. That meant building practical bridges between institutions, sectors, and people. I began developing projects designed to connect Oman with Catalonia and Spain in ways that were meaningful, sustainable, and rooted in mutual interest.
Some initiatives focused on showcasing Oman’s potential in international forums — from global trade fairs to tourism platforms and cultural venues. Others were more discreet, involving high-level dialogue between public institutions, business associations, and academic centers. I’ve worked to introduce Omani delegations to key players in fields like tourism, health, innovation, logistics, and education — opening the door for long-term cooperation.
In parallel, I’ve supported strategic visibility for Oman across different layers of society: through universities and think tanks, cultural events, business missions, and media engagement. These efforts have helped generate awareness and trust, two elements that are essential when building genuine partnerships between regions that still know little about each other.
This is not a fast process, and it’s certainly not about immediate outcomes. It’s a long-term endeavor that requires patience, presence, and persistence. I believe in a 360º approach: seeding ideas across sectors, audiences, and environments — from private conversations and expert panels to public lectures and community encounters. Every small input, when consistent and aligned, helps shape how a country is perceived and understood. Over time, those inputs become part of the social and institutional fabric, creating a narrative that resonates.
It’s not about building a campaign — it’s about building foundations. Carefully, layer by layer, using trust, dialogue, and shared values as the strongest materials. Only then can the bridges we build truly last — and truly connect.
I believe this model can serve as inspiration for other regions, especially in the Gulf, that seek to establish meaningful, lasting ties with Europe — not through noise or urgency, but through authenticity, depth, and a long-term vision.
Reflections and the Road Ahead
Looking back, I realize that my professional journey has been guided less by a fixed destination and more by a compass: a deep belief in connection, in purpose, and in the power of human encounters. The most valuable things I’ve learned did not come from textbooks or business plans — they came from people, from listening without judgment, and from working slowly, carefully, to build things that matter.
In a world obsessed with speed and visibility, I’ve learned to value the opposite: slowness, consistency, and depth. True international cooperation isn’t born from headlines or one-off deals. It takes time. It takes presence. It takes trust — and trust is never built in a rush.
Every conversation, every shared project, every door that opens quietly is part of a larger architecture. And when those bricks are laid with intention and respect, they create something far more lasting than strategy alone: they build understanding.
As I look to the future, I remain committed to this path — not because it’s easy, but because it’s right. I believe there is enormous potential in strengthening ties between Europe and the Gulf, between Spain and Oman, and between people who still have much to discover about each other. But more than potential, there is a need: for new models of cooperation rooted in mutual learning, cultural intelligence, and long-term value.
To the next generation of professionals and leaders, I would say this: don’t underestimate the power of listening. Don’t rush to impress — focus on connecting. And don’t be afraid to work quietly, patiently, with integrity. That’s how bridges are really built. And that’s how futures are shaped.