In today’s fast-paced digital world, the food industry is constantly evolving to meet the demands of consumers who seek convenience, authenticity, and a personalized experience. At the forefront of this transformation is Kitchenara, the world’s first video-based food discovery and ordering platform.
Founded by a team of visionary entrepreneurs, Kitchenara aims to bridge the gap between restaurants and consumers by offering a unique, immersive experience that is both engaging and efficient.
The Problem
Restaurants face significant challenges with traditional food delivery and discovery platforms. Over 90% of restaurants report dissatisfaction with the high commission fees charged by aggregators, which eat into their profits. Additionally, these platforms often withhold valuable data, preventing restaurants from understanding their customers and improving their services.
On the consumer side, decision fatigue is a real issue. Studies show that 80% of consumers do not make a purchase on their first visit to a food ordering platform, spending an average of 20 minutes just deciding what to order. This indecisiveness is largely due to a lack of engaging and reliable information about the food and the dining experience.
The Solution
Kitchenara offers a groundbreaking solution to these problems by leveraging the power of video content. Our platform allows restaurants to showcase their dishes, ambiance, and unique selling points through short, high-quality videos. Consumers can watch these videos to get a real sense of what to expect, making the decision process quicker and more enjoyable.
Here’s how Kitchenara transforms the food discovery and ordering experience:
Authentic Content: Restaurants can create and upload videos that highlight their menu items, special offers, and behind-the-scenes footage. This transparency builds trust and attracts more customers.
User Reviews and Ratings: Consumers can share their dining experiences through video reviews, providing honest and relatable feedback that helps others make informed choices.
Seamless Ordering: Integrated with a user-friendly ordering system, Kitchenara allows customers to place orders directly from the video they are watching, reducing the time spent on deciding and increasing conversion rates.
Data Insights: Restaurants gain access to detailed analytics about customer preferences and behavior, enabling them to tailor their offerings and marketing strategies effectively.
Our Journey and Achievements
Kitchenara’s journey began with a vision to revolutionize the food tech industry. Our founders, Umair Khalid and Suhaib Nadeem, are part of the esteemed Careem mafia, bringing their vast experience in the tech and startup ecosystem to the table. Syed Ehtisham Abbas, our CTO, is an Antler alumni with a strong background in technology and innovation.
Recently, Kitchenara was honored with the prestigious F&B Startup of the Year award at the Saudi Food Awards, placing us alongside industry leaders like Lulu (Best Food Retailer) and Almarai (Best Saudi Made). This recognition is a testament to our innovative approach and the impact we are making in the food tech space.
The Future
As we continue to grow, we are excited about the opportunities that lie ahead. We are constantly exploring new partnerships and technologies to enhance our platform and provide even more value to our users. Our upcoming features include AI-driven recommendations, augmented reality experiences, and expanded delivery options.
We believe that Kitchenara has the potential to transform the way people discover and order food, making it a more enjoyable, efficient, and transparent process. We invite you to join us on this exciting journey as we continue to innovate and redefine the food tech industry.
THE FOUNDERS
Umair Khalid
Umair is a dynamic entrepreneur with a rich background in the tech and startup ecosystem. As a member of the Careem mafia, he has played a significant role in scaling successful ventures. His passion for innovation and customer-centric solutions led him to co-found Kitchenara, where he drives the vision and strategy of the company.
Suhaib Nadeem
Suhaib brings extensive experience from his tenure at Careem, where he was instrumental in expanding operations and achieving rapid growth. His expertise in operations and marketing is crucial to Kitchenara’s mission of transforming the food discovery and ordering experience.
Syed Ehtisham Abbas
Ehtisham is an accomplished technologist and an Antler alumni with a strong track record in developing cutting-edge solutions. As the CTO of Kitchenara, he leads the development of the platform’s innovative features and ensures its technological excellence.
By harnessing the collective expertise of its founders and leveraging the power of video content, Kitchenara is set to revolutionize the food tech industry and create a lasting impact on the way people discover and enjoy food.